New Books In Communications

With significant evolutions in digital technologies and media distribution in the past two decades, the business of storytelling through screens has shifted dramatically. In the past, blockbuster movies and TV shows like Friends aimed first for domestic mass audiences, although the biggest hits circulated globally. Now, transnational distribution plays a primary role and imagined audiences are global. At the same time, the once-mass audience has significantly fragmented to enable an expansion in the range of commercially viable stories, as evident in series as varied as Atlanta, Better Things, and dozens of others that are not widely known, but deeply loved by their microaudiences. Delving into the changing landscape of commercial screen storytelling, After Mass Media: Storytelling for Microaudiences in the Twenty-First Century (NYU Press, 2025) explores how industrial shifts and technological advancements have remade the narrative landscape over the past two decades. Television and movies have long shaped s