Thrive Loud With Lou Diamond

Ryan Richards has paved an incredible track record of success leading brand strategy teams and departments for many of the world’s Leading Creative Agencies, Fortune 500 Corporations, and Startups. At BBDO NY, Ryan led a team and budget of 10 strategists that repositioned AT&T from a phone company to a connected everything company. In this role, he activated a $3.6b marketing budget to drive all verticals from network to enterprise to smart homes as well as their merger with DirectTV. Driven by a desire to direct creative capabilities toward real human and social problems, Ryan co-founded innovation labs at both DDB Sydney and BBDO NY, where they would crowd-source community problems then develop customized product and platform solutions. Ryan co-founded his record label On Point Productions which made him an easy choice to lead the team that launched Powerbeats Pro with Apple, while managing an impressive roster of 30 athletes from LeBron James to Simone Biles around the Beats Product with the creat