Thrive Loud With Lou Diamond

740: "The Future of PbMS"

Informações:

Synopsis

Affinity Solutions CEO Jonathan Silver returns to the Thrive LouD podcast after almost two years. Jonathan updates Lou and the listeners about: How Affinity Solutions has evolved over the last few years What his company has been focused on of late Explaining what Purchased-based Media Scoring (PbMS) is all about and why creating a clearer definition of media scoring has never been more important Affinity's recent deal with Omnicom's Annalect RampUp '22 - The top 3 things discussed and "where the puck is headed" His vision for Affinity for 2022 and beyond AND what the future of CX looks like Plus some additional fun topics are discussed in this 'catch up' episode.