Thrive Loud With Lou Diamond

Are you ready to discover how a company can truly put the customer first and inspire a community through music? In this episode of Thrive LouD with Lou Diamond, we dive into the remarkable journey of Sweetwater, a company that has become a pillar in the music and audio industry. Our guest, Justin Dunbar, the Director of Customer Experience at Sweetwater, shares the story of the company's growth from its humble beginnings in the back of a VW bus to becoming a billion-dollar business with a unique focus on customer relationships. Key highlights of the episode include: The Origin Story: Learn about Chuck Surack's vision in the late '70s that led to the creation of Sweetwater and how the company's foundation in customer experience has remained strong to this day. Building Connections: Justin explains the important role of sales engineers and how they create personalized experiences for Sweetwater customers by sharing their expertise and passion for music. Handling a Pandemic Surge: Discover how Sweetwater a