Aufhebunga Bunga

On the mass-production of loyalty. *** We are exceptionally making this episode of the Reading Club freely available. See the full syllabus here: 2024/25 Reading Club. If you'd like to join, subscribe at patreon.com/bungacast/membership. *** The second reading in this block on Inter/Nationalism in the 21st Century is The Invention of Tradition (eds. Eric Hobsbawm & Terrence Ranger, 1983), specifically Hobsbawm's chapter "Mass-Producing Traditions: Europe 1870-1914". How much did ordinary people buy into invented national traditions? Why did industrialisation allow for mass-producing traditions? Does the sense of belonging fostered then still exist today? If nation-states don't require active participation any more, what does this mean for the mass-production of loyalty? Are things like social media campaigns, national holidays for diversity, or even global events like the Olympics the new “mass-produced” traditions?