American Warrior Radio

Coffee or Die Executive Editor Marty Skovlund, Jr. had two aspirations in High School; play for the NBA and become an Army Ranger. The Los Angeles Lakers never called but he did earn a Ranger tab. The idea that someday he would be doing “classic Ernie Pyle” journalism never crossed his mind. Marty founded The Havok Journal to give a voice to the Veteran community.  Later, he approached Evan Hafer (a fellow soldier and Founder/CEO of Black Rifle Coffee Company) about starting a media arm of Black Rifle. Coffee of Die launched in June of 2018. Their website receives 2 million visits per month and their YouTube channel has generated 13 million views so far this year. Marty says he left Afghanistan with a rifle and returned with a camera. His reporting for Coffee or Die has also taken him to Iraq and he recently returned from Ukraine. He shares what he witnessed in that conflict. “In Ukraine they are fighting for their very existence. Even common citizens have taken up arms.” One of his most compelling series