Omni Talk

David Dorf, Head of Retail Industry Solutions at AWS, joins Omni Talk to break down how Agentic AI—the next evolution beyond generative AI—is poised to reshape the retail industry. From recommendations and virtual analysts to autonomous shopping assistants, David shares real-world retail examples already in use today. Plus, he explains why the next frontier may be agent-optimized websites and what that means for advertising, loyalty, and even SEO.