Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you’re ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.Chapters:00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)00:08:26 - “I Just Don’t Like