Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Joining us today is Christopher Kingman, director of international sales enablement for TransUnion. Chris has extensive sales enablement experience in training and mentoring and increasing seller efficiency and effectiveness, as well as problem-solving to increase sales productivity. In your opinion, what does the optimal sales enablement organizational structure look like? Who and what have you found ideal to report into and how have you found it ideal to have the team structured? Christopher Kingman: I think optimally it should report into either an operational function or a sales function, either to an executive sales leader, somebody who oversees an entire organization, versus a portion of it. That way they can make sure that you