Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. We are welcoming John Dougan to the podcast today. John is the director of global sales and productivity at Workday and he has spent most of his career helping organizations grow revenue through sales enablement. He is here to talk about some of his advice to build sales effectiveness. Hi, John. We are glad to have you. Let’s just go ahead and dive right in. I would love to start asking you a few of these questions. We are going to start out kind of broadly. We are definitely seeing a lot of visibility and necessity for sales enablement. Do you kind of see this momentum continuing, and where do you see things going in the future for the discipline of sales enablement? John Dougan: That’s a great question, Shawnna. I think it is prob