Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. We are welcoming John Dougan to the podcast again today. John is the director of global sales and productivity at Workday and he has spent most of his career helping organizations grow revenue through sales enablement. He is here to talk about some of his advice to build sales effectiveness. So, John, you’ve obviously written some pieces around sales enablement and one of the pieces of advice that you wrote about, it really resonated with me, and it was about making sure that sales enablement professionals understand the current state of the sales culture before they start taking on too many initiatives within their organization. For practitioners that might just be getting started within their function, I would love your advice to