Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Jen Spencer, VP of sales and marketing at SmartBug Media where she leads the sales, marketing, and brand strategy. Throughout her career, she has built many sales enablement programs from scratch and so we are really excited to have her here with us on this podcast. Jen, I’m so glad that you’re here. You have a ton of experience in this space, coming from companies that have served the sales enablement space and also simply being a VP of sales and marketing which really kind of is at that intersection of sales enablement. So, as you know, we’ve seen increased visibility and necessity for sales enablement and I think that it’s a growing trend that we’ve both been watching over the last few years. Do you see this mo