Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Today, we’re joined by James Bridgeman, the head of sales enablement and operations for Siemens’ building technologies division. James has experience working with massive sales teams and markets across the globe, and we’re thrilled to have him on the podcast. James, as you know, we’re seeing more necessity for sales enablement, so I would love to hear from you, your perspective on if you see this momentum continuing, and where you see the evolution of sales enablement going. James Bridgeman: Definitely. Yeah, I absolutely see the continued importance and momentum behind sales enablement. Looking back, I think a lot of it was technology, systems, platform-based, technology stack-based. But what I’m seeing now is a combination of techn