Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. In this episode, we’re chatting with Paul Butterfield, the head of global sales enablement at Vonage. Paul is a proven sales enablement leader who is passionate about helping sales teams differentiate the company they represent and themselves by how they sell. So, let’s dive in. Paul, we’re obviously seeing a lot of visibility and necessity for sales enablement, do you see that momentum continuing and where do you see things going in the future for the discipline of sales enablement? Paul Butterfield: I definitely see an increase in it from the standpoint that– well, I’ll give you an example. When I entered sales enablement, I had been running sales teams and selling software and hardware myself for the better part of 20 years.