Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. In this episode, we’re chatting with Paul Butterfield, the head of global sales enablement at Vonage. Paul is a proven sales and sales enablement leader who is passionate about helping sales teams differentiate the companies they represent and themselves by how they sell. So, let’s dive in. Paul, one of the things that you mentioned when you were on a panel at the Sales Enablement Soirée was around alignment. How do you make sure that you’re aligning core messaging to what a lot of us are thinking of as the modern buyer? Because nowadays, modern buyers don’t want canned messaging from their sales reps. How can enablement step in and really ensure that the things they’re getting from marketing to sales reps are actually resonating wit