Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up-to-date on the latest trends and best practices so they can be more effective in their jobs. Our guest today is Zeb Couch. He oversees strategic enterprise accounts at LeadGenius. Zeb, could you take a minute and introduce yourself and your role? Zeb Couch: Sure. So, at LeadGenius, I’m heading up the strategic accounts team. Our focus over here is to help people figure out what data they need, what personalized data they need to run their sales and their marketing teams, and then once we are able to get them the data that they need, we help them figure out the best way to use it. SS: Excellent. So, being on the strategic account side, what are some of the ways that sales enablement processes have impacted your efficiency and productivity at your organization? ZC: I don’t know if you guys have found this but whenever I talk a