Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today we’re excited to welcome Joe Booth to the podcast. Joe, could you take a minute and just introduce yourself? Joe Booth: Yeah. My name is Joe Booth. I am currently the senior director of sales enablement and competitive intelligence for a company called SecureAuth and we’re in the cybersecurity space, specifically around identity access management. SS: I’m so glad that you were able to join us today, Joe. I would love to understand what sales enablement looks like within your organization. The competitive intelligence portion of your title is relatively unique. JB: Sure. I think the reason that competitive intelligence really lines up nicely with sales enablement is it all comes down to why we win and lose. I think a lot of tim