Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. I would love for you to just introduce yourself, your title, and your organization. Patrick Merritt: Sure. Hi, my name is Patrick Merritt. I’m a director of sales enablement at Puppet. SS: Excellent. So, Patrick, so glad we’re able to connect today. One of the things that I heard was that you’ve mentioned in the past that you coach people not to go into sales enablement because it’s a challenging role. From your perspective, what does it take to be successful in sales enablement? PM: It takes a lot of things. I think you have to really love the job. It’s not a job for the faint of heart because there are a lot of challenges. You have to love working with salespeople and you have to equally love working with marketing people, and you