Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. I would love for you to just introduce yourself, your title, and your organization. Patrick Merritt: Sure. Hi, my name is Patrick Merritt. I’m a director of sales enablement at Puppet. SS: You mentioned in the past you reported to different roles across the company from marketing to sales. I would love to understand the difference from your perspective in how each structure affected sales enablement and what were some of the pros and cons? PM: Sure. Maybe I’ll start with just my strong opinion. Sales enablement should report to the head of sales. That is where it should report. Now, let me give you a few exceptions. If the head of sales doesn’t get sales enablement, then you have a choice. You either go ahead and work for the head o