Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. I would love for you to just introduce yourself, your title and your organization. Patrick Merritt: Sure. Hi, my name is Patrick Merritt. I’m a director of sales enablement at Puppet. SS: I want to talk about metrics. PM: My favorite topic. SS: You mentioned that there’s a difference between correlation and causation in measuring sales enablement’s impact on outcomes such as revenue because there are so many other factors involved. With that in mind, how do you measure the success of your sales enablement organization? PM: I don’t. So, let’s make this a little more interactive. Are you a sports fan? SS: I’m not. PM: Okay. But you know sports are played, right? SS: Yes. PM: Okay. So, maybe take something current. The Golden State War