Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. I would love for you to introduce yourself, your role, your company, and your background. Imogen McCourt: Yeah. So, my name is Imogen McCourt. I am the global head of sales enablement ops and training at Argus Media. Argus Media is a price reporting agency, so we supply the markets with data and insights to support trading and traders. SS: Excellent. Thank you so much for joining us today. I would love to hear from you, some of the key components of a successful sales enablement function. In your opinion, what are sales enablement’s core responsibilities? IM: Okay, so I’ve been thinking about this and I’ll give a bit of context about how I got into sales enablement and I think that will help frame my answer. I started in sales enabl