Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m excited to have Laura Welch join us. Laura comes with a wealth of sales enablement experience from several notable organizations like Poly, and most recently HP. Laura, let’s dive in. SS: I want to talk to you first a little bit about sales training and gamification. How do you engage sales reps in sales training activities? What are some of the strategies you have for reinforcing what they learn in training sessions? Laura Welch: Well, I think one of the most important things about enabling sales reps is to provide training in a way that supports their sales activities. What I mean is, it doesn’t occur as an interruption or a problem. They don’t roll their eyes when they get invited to an enablement activity, and I