Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Thank you so much for joining us today. I would love for you to take a moment and just introduce yourself, your title, and your organization. Kris Rudeegraap: I’m Kris Rudeegraap. I’m the CEO and co-founder of Sendoso. We’re a sending platform that helps other companies send out direct mail, gifts, and all that cool stuff you want to send offline. SS: Awesome. Welcome, Kris. We’re lucky to have you join us today. I would love to talk a little bit about today’s buyer, what matters to them, and how they’ve kind of changed the selling landscape. KR: Yeah, it’s a great question. I think today’s buyers really do a lot of homework in advance of buying. So, there’s a lot of information out there on the web and because of that, when salespe