Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Thank you so much for joining us today. I would love for you to take a moment and just introduce yourself, your title, and your organization. Edwin Castillo: Yeah, absolutely. So, I recently joined 8×8. I am the new global VP for enablement, and that actually covers sales, our channel, and our customer and end-users. SS: Awesome, well, congratulations on your new role! I’d love for you to tell us about your experience in sales enablement. How long have you been doing enablement and how did you get to where you are today? EC: Yeah, absolutely. So, I’ve been in sales enablement for a little over 20 years, and my career actually started in the legal field. So, out of law school, I practiced business litigation for a co