Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Thank you so much for joining us today. I would love for you to take a moment and just introduce yourself, your title, and your organization. Willie Chan: Hi, my name is Willie Chan. I am a member of the corporate digital marketing team at Renesas Electronics in Silicon Valley. My primary focus within the group is to enable sales, from the digital demand creation point of view primarily. However, I’ve kind of taken it upon myself to also look at all aspects of sales enablement to address any areas of resistance in their sales process. For our listening audience, I should state that the opinions that I’m about express are mine alone and do not necessarily reflect those of Renesas Electronics. SS: Excellent. So, tell us a little