Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today I’m excited to have Trevor join us. I would love for you to introduce yourself, your title, and your organization, Trevor. Trevor Yeats: Hi, my name is Trevor Yeats. I’m a director of business to business marketing at Verizon Media. We sell digital advertising on premium brands like Yahoo, TechCrunch, and HuffPost. I lead sales enablement initiatives for North America and I partner closely with colleagues from other regions to share best practices globally. SS: That’s very, very cool. Trevor, how did you determine a need for a sales enablement tool within Verizon, and what were some of the key urgency drivers that you were identifying? TY: Well, about a year ago actually, I conducted a listening tour of sales. I wa