Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today I’m excited to have Kristen McCrae with us from Intuit. Kristen, thanks so much for joining us. I would love for you to tell our audience a little bit about yourself, your role, and your organization. Kristen McCrae: Absolutely, thanks so much for having me today. I’m Kristen McCrae, and I work on the sales enablement and performance team here at Intuit. SS: So glad to have you. So, you and I met at the Sales Enablement Society’s annual conference recently, and you had a presentation where you talked about having a data-driven mindset for sales enablement. In your opinion, why is that so critical? KM: It’s such a great question and I think the answer is a little bit tricky, but when I was thinking about why data-driven enableme