Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m joined by Jenn Haskell from Monotype. I would love for you, Jenn, to just introduce yourself, your title, and your organization. Jenn Haskell: Absolutely. Thank you, Shawnna, for having me. My name is Jenn Haskell. I am the global sales trainer and sales enablement person here at Monotype Imaging. Monotype is based out of Woburn, Massachusetts, so right outside of Boston. We’re a global organization and we’re actually known for two parts of our business. We have typography — selling fonts and types, that’s actually our business. We also have a technology that allows companies to collect and curate user-generated content, and then use that for different promotions, marketing mailers, adver