Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we are here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today we are joined by Peter O’Neill. Peter, I would love for you to just introduce yourself, your role, and your organization. Peter O’Neill: Hi Shawnna, and thanks for inviting me. Well, I’ve been in the IT and marketing world for more than 38 years working in various roles at HP, META Group and most recently 12 years at Forrester Research both as an industry analyst and Research Director. I was RD for all of Forrester’s work around B2B Marketing which included sales enablement. In fact, I would claim to be one of the first analysts to promote the concept of sales enablement. With my colleagues, I wrote several reports between 2012 and 2014 which defined the role, responsibilities and even anticipated which technologie