Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m excited to have Nieka Mamczak with us. Nieka, I’d love for you to just introduce yourself, your title, and your organization. Nieka Mamczak: Hi, thank you for having me. I’m Nieka, and I am the sales enablement and productivity manager at Udemy. SS: Excellent. And you focus on enabling many types of customer facing roles there, including ADR, sales managers, and customer success. So, in your opinion, why is role-specific sales enablement important? NM: Yeah, so great question. I think there’s two things that come to mind right away as it relates to that. So, first and foremost, if each role contributes something unique to both the sales funnel and the customer journey. In order to ensure that