Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m excited to have Katherine joining me from SessionM. I would love for you to just introduce yourself, your title, and your organization. Katherine Dolphin: Hi Shawnna. Thanks for having me. My name is Katherine Dolphin and I am a senior sales enablement manager at SessionM. SessionM is a customer data and engagement platform headquartered in Boston, and we were recently acquired by MasterCard as of November 2019. SS: Well, congratulations on that. You also recently participated in the Sales Enablement Soirée. At the event, you said that you think customers today expect salespeople to know them better than they know themselves. So, how can sales enablement help sales reps meet those buyer expectations? KD: Yeah. So