Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Today, I’m excited to have Mary Tafuri from IBM join us. Mary, I’d love for you to introduce yourself, your title, and your organization. Mary Tafuri: Sure. I’m the chief sales enablement officer and vice president in IBM for IBM Cloud and Cognitive. I like to translate my role to my kids in a very simple way, which is all about making our sellers the best in the market. And the best for us means more skilled, so my job and my focus every day is how we can make all the roles that we have in our sales workforce – and we really have everything that you can think of from the digital sellers, the channel, the brand sellers, the cross-portfolio sellers, the architect, the tech team, all in our audience. So really, i