Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Eilidh from Relative Insight join us. Eilidh, I would love for you to introduce yourself, your role, and your organization to our audience. Eilidh Reynolds: My name is pronounced Eilidh, and I’m obviously never offended if people get that wrong. I work for a company called Relative Insight as the VP of sales enablement. To cut a very long story short, Relative Insight is what we call a comparative linguistics platform. We’ve actually been around for 14 years, but the first 10 years of that, the software was used to catch bad guys online. So, what I mean by that is the software would overlay on huge amounts of text, be that from chat rooms or forums or high school internets and w