Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Sales enablement as a function has undergone massive transformation in recent years, and as it’s continued to be elevated more and more as a strategic business function to empower revenue growth, practitioners and business leaders want to know what good looks like. But in sales enablement, there’s no silver bullet or secret sauce that will lead to success for everyone. However, there are some core components of successful sales enablement that professionals can apply to their own organizations to drive meaningful outcomes. Roderick Jefferson’s new book, “Sales Enablement 3.0”, covers just that, and I’m so excited to have him join us to talk a bit more about his book. Roderick, can you tell us a l