Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m really excited to have Eline from Sana Commerce join us. Eline, I would love for you to introduce yourself, your role, and your organization to our audience. Eline van den Brink: Thank you, Shawnna. Hi, my name is Eline van den Brink, and I lead a global team in sales enablement and operations at Sana Commerce, a software company in the e-commerce space. We basically make e-commerce and ERP systems work as one for B2B organizations. I’m from the Netherlands, as you might’ve heard by my accent. I’m from a beautiful city called Rotterdam and I have a background in supply chain management and operations. I’ve been in the sales enablement space for about five years now. When I started at