Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast, I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Teaching reps new knowledge or skills is often easier said than done. The training process can be tedious, and often learning programs fail to bring about the behavior change necessary to help organizations meet their strategic goals. This is where design thinking can really make a difference. The book, “Design Thinking for Training and Development,” walks through how to apply the human-centered design thinking methodology to learning programs to improve outcomes and make learning stick. Here to talk to us about this concept today is one of the coauthors of the book, Laura Fletcher. Laura, I’d love it if you could introduce yourself to our audience and tell us a little bit more about the book. Laura Fletcher: Sure