Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Kathryn Frankson from Informa join us. Kathryn, I’d love for you to introduce yourself, your role, and your organization to our audience. Kathryn Frankson: Yeah. Hi Shawnna, thanks so much for having me on. I am the Director of Event Marketing at Informa, and Informa is a global events and intelligence company. We produce conferences, trade shows, user conferences, sales events all around the world in a variety of markets. We’ve also got content that we sell, white papers that we produce. It’s a very interesting time to be in this industry. I oversee all of our event marketing, but my background is actually in sales. SS: Well, thank you so much for joining us today. Now, yo