Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast, I’m Olivia Fuller. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In today’s business world, customers are inundated with noise, and this means that the risks of pushing generic content loom large, but the power of an innovative content strategy can mean more engaged and trusting customers. In his book, “Content Mapping,” Henry Adaso shares a blueprint for mapping content to the buyer’s journey and I’m so excited to have Henry here with us today to share some of the key insights from his book. With that, Henry I’d love if you could introduce yourself to our audience and tell us a little bit more about your book. Henry Adaso: Hey Olivia, thanks for having me. I’m Henry Adaso. I’m a storyteller, a recovering journalist, and an accidental marketer. I w