Sales Enablement PRO Podcast

Episode 161: Malvina EL-Sayegh on Humanizing the Sales Process

Informações:

Synopsis

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast, I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Malvina from Silverfin join us. Malvina, I’d love for you to introduce yourself, your role, and your organization to our audience. Malvina EL-Sayegh: Yeah, thank you so much for having me. I am really excited to join you on the podcast today. My name is Malvina and I’m the Head of Sales Enablement within Silverfin. Silverfin is a SaaS, B2B company. It’s a startup scale-up disrupting the accountancy sector and the status quo that accountants are used to for the longest time. I’m heading up sales enablement at Silverfin. SS: Fantastic. Well, I’m so excited that you’re here. In fact, I heard your podcast, which is called #stayhuman, and in it, you discuss wha