Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I’m Shawnna Sumaoang. Sales enablement is a constantly evolving space, and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today, I’m excited to have Ashton Williams join us. Ashton, I would love for you to introduce yourself, your role, and your organization to our audience. Ashton Williams: Thanks, Shawnna, I’m so happy to be here. My name is Ashton Williams, I’m currently the Revenue Enablement Manager at Ada. Ada helps companies scale their CX using AI-powered automation. I was their first enablement hire, so I’ve been building from the ground up. SS: Extremely excited to have you joining us, and that sounds like a really exciting initiative over there at ADA. As you said, you were the first enablement hire and have been responsible for building the function from the ground up. I would love to get your perspective on