Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices, so they can be more effective in their jobs. As sales becomes increasingly data-driven and digital, it also becomes more complex. As a result, buyer expectations are evolving and organizations need to adapt to a modern commercial model in order to accelerate revenue. This is a concept that Stephen Diorio and his team at the Revenue Enablement Institute explore in-depth in their research. Today, he’s here to talk to us a little bit more about some of the key findings of this research and their upcoming book. Stephen, with that, I’d love if you could tell us a little bit more about yourself and your organization. Stephen Diorio: Great. Thanks for having me. I’m an engineer, I grew up in the factory at GE, and so I’m all about the science of growth.