Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices, so they can be more effective in their jobs. AI and automation are no longer merely buzz words or subjects of a science fiction movie. From chatbots to virtual assistants, you’ve actually likely interacted with these tools more than you might realize. But what do the tools look like in the world of sales and marketing and how can businesses really use them to their advantage? This is a topic that Tim Cortinovis explores in depth in his book “This is Marketing Automation! This is Sales Automation!“, and I’m so excited to have Tim here, to tell us a little bit more about his book today. Tim, with that, I’d love it if you could introduce yourselves to our audience and tell us a little bit about your background and your book? Tim Cortinovis: Yeah, thank you Olivia for having me o