Sales Enablement PRO Podcast

Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In an increasingly complex business environment, it can be difficult to know what to pay attention to, how to prioritize business initiatives, and ultimately improve performance. In this modern landscape, our guest today, Karen Mangia, explains that one voice rises above the rest and that is the voice of the customer. Karen details this idea in her book, “Listen Up: How To Tune Into Customers and Turn Down the Noise”, and I’m so excited to have Karen with us today to dive into this even further. So with that Karen, I’d love it if you could just take a second and introduce yourself to our audience and tell us a little bit more about your book. Karen Mangia: Thanks so much for the opportunity to be here. When I think about