Sales Enablement PRO Podcast

Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. What is it that truly makes a salesperson great? This is an age-old question that sales organizations have been trying to answer for years and the good news is that there might now actually be an answer. The book, “The Salesperson’s Secret Code” details some extensive research outlining the beliefs, attitudes, and behaviors that lead to high performance. I’m so excited to welcome one of the authors, Ian Mills, to the podcast today to tell us a little bit more about the findings. With that, Ian, I would love it if you could just introduce yourself to our audience and tell us a little bit more about the book. Ian Mills: As you say, I’m Ian. I live just outside London. I’ve been lucky enough in my career to have