Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Aurore Pautet from Malt join us. Aurore, I’d love for you to introduce yourself, your role, and your organization to our audience. Aurore Pautet: Thank you, Shawnna. I am Aurore, the sales enablement manager for Malt, a French marketplace specializing in freelancing. I have been in sales for six years, starting with the Expedia group and then moving to Malt. Now, I am in charge of the onboarding, training, animation, and knowledge of 150 sales teams in 5 countries. SS: Impressive. Now you mentioned that your experience is really around sales training and coaching programs. I’d love for you to walk us through your design process for creating a new program. AP: Sure. The design process is