Sales Enablement PRO Podcast

Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. The sales landscape is ever-changing and in many ways, that means that the knowledge and skills that salespeople need to be successful also change over time. While the specific tools or methodologies that salespeople use may evolve, the core behaviors and habits that lead to success remain timeless. Steven Schiffman is the author of over 70 books on sales best practices, including the 25 Sales Habits of Highly Successful Salespeople and Cold Calling Techniques That Really Work. I’m so excited to have Steven here to share with us so much of his knowledge and wisdom. With that, Steven, I’d love it if you could just take a second and introduce yourself to our audience. Stephan Schiffman: First, I want to thank you for inviti