Sales Enablement PRO Podcast

Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. For many business leaders today, there’s often a huge disconnect between the experiences that they think they’re providing employees and customers and those employees and customers’ actual experiences. To bridge these gaps and deliver experiences that are truly employee and customer-centric, especially at scale, leaders need to make empathy a top priority. The book, “Empathy In Action” walks through how to do just that and I’m so excited to have one of the authors, Dr. Natalie Petouhoff, here to tell us a little bit more about the book. With that, Natalie, I’d love to hear a little bit more about you and tell us a little bit also about your book. Dr. Natalie Petouhoff: Thank you. It’s g