Sales Enablement PRO Podcast

Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. While enablement has recently emerged as a formal business function over the last several years, the idea of enabling sellers to succeed has existed in businesses for a long time. As the function of enablement has become more solidified in recent years, selling as a profession has also undergone a lot of change. Inevitably this means that enablement will continue to evolve alongside those changes. Pam Didner, the author of Effective Sales Enablement is here to talk to us a little bit about some of those core concepts from her book about where enablement has historically been and how organizations can lean on enablement to overcome some of those challenges that they may face in the future. So with that, Pam, I’d love to hear a l