Sales Enablement PRO Podcast

Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I am excited to have Lisa Contini from Redis join us. Lisa, I would love for you to introduce yourself, your role, and your organization to our audience. Lisa Contini: Thank you so much for inviting me to share my experience. I am the Vice President of sales enablement and go-to-market strategy for Redis. I started my career in sales many years ago out of college and I would say in the nineties I found a niche as an independent contractor and then built a business with my sisters where we worked with very large technology companies like HP, Oracle, and Cisco, helping them drive adoption around their sales methodology because many companies had methodologies that just sat in a binder on a bookshelf. What I did not realize at