Sales Enablement PRO Podcast

Olivia Fuller: Hi and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. If you’ve ever worked in B2C industries, you’ve likely heard some variation of the mantra that the customer is always right, and really the core meaning behind this phrase is that the needs of the customer should be the top priority for the employee. Really setting that expectation that the customer is at the center of the business model. In today’s economic landscape, these expectations continue to trickle even more so into the B2B world. Having this customer-centric mentality is a place where sales enablement can really play a crucial role in helping revenue teams understand the importance of customer-centricity to drive loyalty. I’m so excited to have Jim Tincher, the author of Do B2B Better, here to tell u